We all know the drill when it comes to reducing, reusing, and recycling—the three “Rs” we learned early on to help cut down on post-consumer waste.
In the promotional products industry, we’re always brainstorming ways to extend the life of products in hopes of reducing their chances of ending up in a landfill.
While recycling is an effective way to decrease waste, there’s a growing opportunity for our industry to explore a more creative approach to repurposing post-consumer materials. So today, I’m inviting you to expand your thinking and add a couple more “Rs” to your list: Reimagine and Repurpose—better known as upcycling!
What is Upcycling?
Upcycling involves taking discarded materials or products and reworking them into something new, typically of higher quality or value than the original.
How Does That Relate to the Promotional Products Industry?
When I spot a product made from 100% recycled plastic bottles in a store, I’m immediately more inclined to check it out. I’ve seen all kinds of cool items made this way, from reusable tumblers and tote bags to backpacks.
In the context of an event or giveaway, offering promo items made from post-consumer materials can really spark meaningful conversations. Instead of a customer just grabbing their freebie and walking away, they’ll have a story to share—about where the product came from and how it was made.
Now, let’s dive into a few upcycled promotional products to get those creative ideas flowing for your next client project!
Upcycling Plastic Bottles with Storm Creek
Storm Creek has US upcycled a whopping 513,266 bottles in 2024! That’s over half a million plastics that were meant to be single-use post-consumer plastic bottles given a second life through trendy, eco-conscious apparel pieces and kept out of our environment! Now, how’s that for reducing our carbon footprint?!
Banner Basic Messenger Bag
Upcycled messenger bags are stylish, functional, durable, and sustainable. This item is made from repurposed advertising banners so you literally help turn waste into wonder! The messenger bag is equipped with a hook and loop closure flap, water bottle pocket, and mesh padded back for safety, organization, and flexibility. (Many more types of bags available)
Upcycled Recycled Genuine Leather
Introducing the EcoScribe™ Ring Bound Notebook – a blend of sophistication and sustainability. This 7″ x 9.75″ notebook features 96 dotted pages made from 100% recycled 120-gram weight paper, encased in recycled genuine leather. Its dual spiral ring-bound design offers flexibility, while the front snap button flap closure adds a touch of elegance and security. Ideal for professionals seeking executive appeal in their note-taking essentials, this notebook combines refined style with eco-consciousness.
Circular Cups
Check out the worlds first reusable cup upcycled from recycled single use paper coffee cups!! These gems are 100% recyclable and are double walled ot keep your coffee hot on the go.
Javalina Upcycle Pen
Eco-friendly Javalina composed of recycled ABS plastic. Translucent barrels reveal a color pop of vivid interior and trim. Black gel ink for writing excellence.
24 oz Slim Fit Upcycle RPET bottles
Molded in 100% Post-consumer Recycled PETE Slim Cylinder Design 24 oz. UpCycle Sports Bottles with Flip Straw Lid Tall, Narrow Water Bottle is Great for Health & Fitness Promotions Bottle includes second side stock imprint ” This Reusable & Refillable Bottle is Molded From 100% Post-Consumer Recycled rPET” Reusable, Refillable, and Recycled Water Bottles are Great for the Environment.
Upcycled products also give your clients a way to stand out from the competition. By incorporating upcycled items into their branding, they’re inviting their customers to take a closer look and appreciate the thoughtfulness behind the product.
Call DBG Promotions today for creative ways to Upcycle your next promotion.