Today my industry celebrates “Promotional Products Work” day! While this has not yet caught onto it being a Hallmark Card Day, I would be remiss if I didn’t honor this day in some way. So Today, I’m diving into the wacky world of the promotional products – those nifty goodies that magically appear at every event, expo and company picnic. I’m referring to those branded items that you never knew you needed until they ended up in your possession, and suddenly, you can’t live without them. That’s right, today I celebrate the mysterious allure of the promotional product.

The Almighty Branded Pen:

Let’s start with the one promotional product that has truly earned its place as an icon: the branded pen. Whether you’re signing a million-dollar contract or just doodling on a notepad during an endless conference call, the branded pen is there to save the day. Plus, you’ll never have to hunt for a pen again – just check your desk drawer, glove compartment, kitchen drawer, and the bottom of your bag. They’re like Pokémon – you gotta catch ’em all! (Writing instruments account for a nearly $14 billion business with pens making up largest share. They offer a high return on investment).

Sipping Elegance from a Promotional Mug:

Ever wondered what it’s like to drink coffee from a plain, boring mug? Neither have I! Enter the promotional mug – your ticket to sipping elegance while casually showing off your ability to collect free stuff. And if you ever find yourself in a situation where you need a container to hold liquid, fear not! Your collection of promotional mugs has got you covered – from pens to mugs, I can have you drinking in style. (78% of consumers own promotional drinkware. The number of impressions promotional drinkware generates throughout it’s lifetime- 1400! Promotional drinkware is kept an average of 12 months. Promotional drinkware that costs $ 7.00 will have a cost per impression (CPI) of under 1/2 a cent)

Tote-tally Unpredictable: Bags that Carry More then Expects:

It’s a bird, it’s a plane, it’s… a tote bag? You betcha! Promotional tote bags have transcended their original purpose of carrying groceries and gym clothes. They’re now versatile companions for all of life’s unexpected adventures. Need a makeshift umbrella during a sudden downpour? Your trusty tote’s got you covered. Filling up on free samples at a food festival? Your tote won’t judge – it’s got the capacity of Mary Poppins’ magical bag! (73% of the population own a promotional bag. Promotional Bags & Totes are kept an average of 11 months. 3300 number of impressions are delivered by a branded bag. A promotional bag that costs $5.00 will have a CPI (Cost per impression ) of under 2/10 cent. 50% of consumers are more likely to do business with an advertiser that gave them a promotional bag).

In conclusion, promotional products are like the unexpected plot twists of the business world – they appear out of nowhere and have a knack for making you smile. Whether you’re sipping coffee from a branded mug or using a branded pen during a Monday meeting, these swag superheroes are here to save the day, one quirky item at a time.

So, next time you attend an event and walk away with a bag full of branded goodies, remember: promotional products aren’t just items; they’re your passport to the world of quirky, unexpected, and sometimes utterly useless treasures. That said, they do some mighty heavy lifting communicating a brand, message or idea to hordes of people. They are a highly targeted form of marketing that have a high return on investment. Yes… Promotional Products Work!